Website Optimization (On-Page SEO)

While website optimization may feel like it's something you can ignore if you've already got a site up and running, turning a blind eye to optimization can really hamper the potential of finding and retaining business online.

If you thought that all websites are created equal, you'd be wrong.

Just like there are fast cars and slow cars, there are fast websites and slow websites. Obviously, this is not the only way that websites differ, just as this is not the only way cars differ, but it's a good example of how - although there are two things that appear to be the same - they can be incredibly large differences between them that alter the way they are perceived because they are practically completely different.

Website optimization is incredibly important if you don't merely want to have a website that exists for the sake of existing.

You want your website to fulfil a purpose, or multiple purposes: like bringing you traffic from locals in your area who are interested in your service, for instance, or engaging new customers who might be interested in your product in a way that's memorable and has them coming back.