Search Engine Optimization (SEO)
Search engine optimization (often abbreviated SEO) may be an overwhelming and confusing field, but it's an important one to gain expert help in. Hiring a digital marketing firm that has experience in SEO like we do can yield months and even years worth of free traffic & sales in the decades to come.
Search engine optimization may feel like an incredible nuisance for your company, as it requires a specialist's eye to overlook and someone who is not in the industry will have no knowledge or understanding of what it should practically look like.
That being said, if you are not optimizing your website for search, you are absolutely always leaving money on the table.
Traffic from search engines like Google, Bing, and Yahoo is essentially free traffic that will continue to work for you for months and years to come. While setting it up may feel expensive, the money you leave on the table by not setting your site up properly and maintaining SEO best practices is costing you more in lost opportunities.
Do yourself a favour - work with someone who knows what their doing in this field, so they can make sure you're not ignoring today what could be your most fruitful traffic source tomorrow.