Online Competitive Market Analysis
Your competition may have a specific way of doing things online that your company can potentially copy - or one-up and do better at. Having an online competitive market analysis done up can be a shortcut to instant success, with little to no downside as you determine what techniques you can implement easily that your competitors have already done.
Knowing where you currently stand in terms of your online presence is incredibly important, but an enormous next step to make monolithic progress is finding out what your competitors are doing online, and how you can use some of their core strategies to grow your own business.
Maybe your competitors are doing something you can easily do as well that helps them get traffic and conversions like sales. Maybe they're even doing something poorly that your company can do considerably better - and you can take the lead in your market in that particular field.
There's no saying how far you can go once you have a thorough, in-depth analysis of what your competition is doing online and determine what you can do to match or even exceed their digital strategy.
This technique can land you leaps and bounds ahead of where you currently are, with not much effort - all you really need is the information to get you started.