Link Building (Off-Page SEO)

Building links to your website is an incredibly important part of search engine optimization - specifically Off-Site SEO. If you ignore this aspect of having an online presence, you stand the chance of losing a great deal of sales to your competitors - both short and long-term.

Generating quality backlinks to your website is the heart of Off-Page or Off-Site SEO, and is incredibly important to your ability to rank in the SERPs (search engine results pages).

Don't care if you rank in Google, Bing, Yahoo, or other search engines? You're missing out on quite a lot of free traffic, which could lead to free sales and an enormous amount of profit for your company.

Your brand may not even rank for it's own name - which is enormously problematic, since if someone is actively taking the time to look for you online, they are primed and ready to buy from your company, all they need is to see your online presence (your quality website) and they're often ready to buy.

But if they can't find your website after searching, even when looking specifically for your brand's name, this is enormously problematic as they may end up going to a competitor (who may rank for your name or keyword!) instead.

Needless to say, over weeks, months, and years, this could lead to an enormous amount of business lost to your competitors. And once your potential customers are gone, they may never return, as they may have found just what they needed somewhere else. Don't let that happen. See the value in quality SEO (search engine optimization) and invest in it - for the future bottom line of your company.